Tuesday, July 17, 2012

Dr M launches 9th Loaf outlet

he Loaf's ninth outlet, at Paradigm Mall in Kelana Jaya here.
The much-lauded lifestyle bakery and bistro uses traditional Japanese techniques for making its breads and pastries, along with fresh, chemical-free ingredients.

Located on the ground floor of Paradigm Mall, this is the group's second-largest outlet after the one in Bangsar Village 2.

Dr Mahathir said watching the growth of The Loaf has been satisfying, but he would still like to see it grow more.

He said that going into this business venture has also been an educational experience, as he had never thought about operating a bread shop when he was Prime Minister. And when he finally decided to open one, he followed the Japanese method as he was impressed with its quality.

"I have always talked to others about going into business, and now I can speak with more authority on the subject," he said.

"I want to thank everyone for giving me this great experience in business."

Also present at the launch were Dr Mahathir's wife Tun Dr Siti Hasmah Mohamad Ali, Japanese ambassador to Malaysia Shigeru Nakamura and The Loaf managing director, Jiro Suzuki.

Suzuki said that before an outlet is opened, quality and hygiene are heavily considered.

"Tun asked me to bring back some breads from Japan for him to compare with The Loaf's breads. I brought him some very good ones and he said that The Loaf's breads were better," he said.

Suzuki also said that The Loaf's employees who went to Japan to visit the kitchens there came back saying that their kitchens here were cleaner.

Suzuki added that The Loaf's success could also be attributed to the tremendous customer loyalty that it enjoyed.

Among The Loaf's most popular breads and pastries are the Oyaki varieties, croissant petites and Uhuhu cheese selections.

The Loaf also serves dishes like Japanese curry chicken, pasta selections, slow-roasted chicken breast and meatloaf.

The chain receives more than 800,000 customers a year, including 45,000 regular members, and generates RM1.2 million sales per month.

The Loaf team is targeting a total of 14 outlets around the country by next year.

The first outlet is located in Telaga Harbour Langkawi. Its other outlets, among others, are located in Pavilion Kuala Lumpur, Empire Subang Gallery, The Mines Shopping Centre, Great Eastern Mall, and IOI Mall.

For details, visit www.theloaf.net.

source :


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